Overview  

A leading retail technology company sought to improve its customer feedback process, which relied on costly and inefficient phone-based surveys. AppsTek developed a web-based mobile survey application, allowing users to respond via an SMS-linked web form instead of downloading an app. This solution enhanced accuracy, reduced costs, and increased engagement, making data collection faster and more reliable. By automating reporting, the company gained real-time insights for better decision-making. The transition to a digital-first survey method streamlined operations and improved customer response rates significantly. 

Key Highlights 

• Lightweight, fast web-based solution ensuring quick access and seamless user experience. 
• SMS-based survey distribution allowing customers to respond without downloading an app. 
• Cost-effective implementation leveraging PHP, MySQL, HTML, and CSS for affordability. 
• Automated reporting system providing accurate insights for better decision-making. 
• Enhanced data accuracy by eliminating manual entry errors from phone-based surveys.
• Scalable solution designed to support future enhancements and broader survey reach.