Revamping Website Performance and Security to Drive Customer Engagement

Overview  

The client, a provider of marketing materials and branded merchandise for bars and restaurants, faced challenges with an outdated website that lacked modern design, was slow, and had security risks. The site also wasn’t optimized for mobile use, affecting user engagement and customer acquisition. AppsTek delivered a solution by upgrading the technology stack, improving UI/UX design, and enhancing site performance and security. The revamped website features real-time updates, user-friendly navigation, and better functionality, leading to increased site traffic, customer engagement, and brand value. 

Key Highlights 

  • Upgraded PHP and Laravel for enhanced performance and security. 
  • Introduced a modern, user-friendly UI/UX design for better navigation. 
  • Implemented real-time updates and carousel banners to display game information. 
  • Improved database performance with MySQL 8.0 for faster processing. 
  • Enabled merchandise purchases using credits or credit cards, enhancing user convenience. 

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